Preventive care is the missing piece in Medicare Advantage

Download The 2025 First Line of Defense Survey Report

What today’s seniors say about the services they rely on and the support they receive from their health plans.

Are your plan’s offerings aligned with your members’ preferences?

Bold surveyed over 1,000 Medicare-eligible adults, each managing 1 or more chronic conditions, to better understand older adults' view on aging — and how well they feel their current health plans are supporting them. The results reveal a growing disconnect that poses real business risks for health plans and real opportunities for those ready to act.

Key findings from the report

• 71% of older adults prioritize physical activity to stay healthy, yet few feel supported by their plan in this area.

• 44% are dissatisfied with their plan’s support for physical goals like staying active or managing chronic conditions.

• 69% would consider switching plans for better long-term health support. Members who exercise regularly report better mental and physical health and rate their plans more favorably.

Get the full report to learn:

• What older adults say they value most in healthy aging
• Where plans are falling short and how that affects performance
• How Bold is helping plans deliver personalized prevention at scale

This report is a must-read for Stars leaders, clinical services teams, and product strategists.